Hi, I’m Marco – Building Tools That Empower Solo Entrepreneurs to Thrive

I’m Marco Lamina, and I live in San Francisco, where I’m dedicated to creating tools that help solo entrepreneurs build independent, successful, and sustainable businesses in a digital world.

With over 15 years of experience as a software engineer, I’ve always been passionate about solving complex problems and delivering meaningful solutions. Over the past several years, I’ve focused on harnessing the power of AI to create accessible tools that empower individuals, enabling them to unlock their full potential—no technical expertise required.

My inspiration for this journey comes from personal experience. Watching my partner Caitlin Ryan, a yoga teacher, navigate the challenges of managing her schedule, building her online presence, and connecting with students showed me the unique struggles of one-person businesses. It became clear to me that many solo entrepreneurs—yoga teachers, consultants, developers, and others—face similar hurdles and need better tools designed specifically for their needs.

That’s why I founded Arcane Engineering, where I develop accessible, human-centric software. My mission is to reduce the stress of running a business, so you can focus on what matters most—your craft, your clients, and your goals.

At Arcane Engineering, my values drive everything I do:

• Social Media Independence – I create tools that help you build direct, meaningful connections with your audience without relying on biased, profit-driven platforms.
• AI for Everyone – My solutions make cutting-edge AI accessible and intuitive, leveling the playing field for non-technical entrepreneurs.
• Financial Empowerment – I equip solo entrepreneurs with the resources and confidence to break free from corporate dependency and achieve financial independence.
• Empathy-Driven Innovation – Every tool I design is rooted in a deep understanding of the challenges you face, ensuring it works for real-world needs.
• Integrity & Equity – I operate with transparency, fairness, and inclusivity to uplift and support entrepreneurs from all backgrounds.
• Community as Strength – I believe in fostering collaboration and building supportive networks for solo entrepreneurs to thrive together.

My ultimate goal is to empower solo entrepreneurs to take control of their business and future. Let’s build a world where independence and innovation go hand in hand.